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Service 01 — Search Engine Optimisation

Rank higher. Grow organically. Own Google.

AI-powered SEO that builds lasting search visibility — technical foundations, content authority, and local domination so your brand ranks and stays ranked.

4.2x
Avg organic growth
90 days
To first rankings
₹0
Cost per click
What We Do

Every layer of SEO, executed with precision

We build search authority that compounds — from site architecture to AI-ready content to backlink equity.

Technical SEO Audit & Fix

Core Web Vitals, crawlability, indexing, page speed, mobile optimisation, and structured data. We fix the invisible problems killing your rankings before writing a word.

Keyword Research & Strategy

Buyer-intent keyword mapping across awareness, consideration, and decision stages — targeting the terms your actual customers search, not industry jargon.

On-Page & Content Optimisation

Title tags, meta descriptions, heading structure, internal linking, E-E-A-T content strategy — every page optimised to signal topical authority to Google.

Local SEO & Google Business Profile

Map pack domination — GBP optimisation, NAP consistency, local citations, review management, and geo-specific landing pages for local businesses.

Link Building & Digital PR

Legitimate authority-building through industry publications, guest posts, data-driven outreach, and citation management that lifts domain authority sustainably.

GEO — AI Search Optimisation

Optimise for Google AI Overviews, Perplexity, and ChatGPT. We make your brand the source AI platforms reference when answering buyer questions in your niche.

What You Receive

Tangible deliverables every month

No vague reports. Every deliverable is execution-ready and tied to measurable outcomes.

01

Full Technical SEO Audit Report

40+ checkpoint audit covering crawlability, speed, indexing, Core Web Vitals with prioritised fix roadmap.

02

Keyword Research Document

200+ opportunities mapped to buyer intent stages with search volume, difficulty, and content briefs.

03

Monthly SEO Content

Blog articles, pillar pages, and FAQs — Surfer-optimised, human-edited, E-E-A-T compliant.

04

On-Page Optimisation Sheet

Title tags, meta descriptions, H1–H3 structure, schema markup, and internal link map for every key page.

05

Monthly Rankings & Traffic Report

Search Console + GA4 dashboard — keyword positions, organic sessions, CTR, conversions, and trend analysis.

06

Link Building Log

Verified backlinks acquired each month — domain authority, anchor text, placement details all documented.

07

GBP Management

Weekly GBP posts, photo uploads, Q&A, review management, and local pack continuous optimisation.

08

Competitor Gap Report

Monthly analysis — keywords they rank for that you don't, backlink targets, and content angles to own.

09

Strategy Call

Biweekly or monthly call with your dedicated SEO specialist — priorities aligned to your business goals.

Our SEO Process

How we build rankings that last

A repeatable, data-driven system — not guesswork. Every step ties back to revenue, not vanity traffic.

01

Discovery & Technical Audit

We understand your business, competitors, and market while running a 40+ point technical audit identifying every issue suppressing your rankings — crawl errors, speed bottlenecks, schema gaps, and Core Web Vitals failures.

Week 1–2
02

Keyword Mapping & Content Architecture

We build a comprehensive keyword universe mapped to buyer intent — then design a content cluster architecture that signals topical authority to Google. Pillar pages, articles, and FAQs planned before a word is written.

Week 2–3
03

On-Page Implementation & Technical Fixes

All identified technical issues resolved. On-page elements — titles, metas, heading structure, internal links, schema — optimised across priority pages. This foundation is where most agencies stop. We're just getting started.

Month 1
04

Content Publication & Authority Building

We publish SEO-optimised content at a consistent cadence while simultaneously building backlinks through ethical outreach, digital PR, and local citations. Both signals work together to build domain authority.

Month 1–3
05

Monitor, Report & Compound

Monthly transparent reporting with real data — rankings, traffic, conversions. We continuously identify new keyword opportunities, update existing content, and adapt strategy as Google evolves.

Ongoing
Transparent Pricing

SEO packages built for growth

No long-term lock-in. Stay because of results, not contracts. All packages include monthly reporting and a dedicated specialist.

Starter
Starter Growth
₹25K – ₹40K/month
For: Local businesses, clinics, salons, small e-commerce
  • Technical SEO audit & fixes
  • 10 target keywords optimised
  • 4 SEO blog posts per month
  • Google Business Profile management
  • Monthly rankings report
  • On-page optimisation — 5 pages
Authority
Authority Domination
₹1.5L – ₹3L/month
For: Established brands, multi-location, enterprise
  • Full technical + content SEO stack
  • 100+ keywords tracked & optimised
  • 15+ content pieces monthly
  • Digital PR — 15+ backlinks/month
  • GEO / AI search optimisation
  • Weekly strategy check-ins
  • Dedicated account manager
FAQ

Frequently asked questions

How long does SEO take to show results for Indian businesses?+

Most Indian businesses see measurable keyword movement within 60-90 days of technical fixes and on-page optimisation. Significant organic traffic growth — ranking on page 1 for mid-competition keywords — typically takes 4-6 months of consistent work. Highly competitive categories like real estate, healthcare, or fintech in major metros may take 9-12 months to achieve top-5 rankings. SEO compounds over time: brands that invest consistently for 12+ months see an average 4.2x increase in organic sessions compared to paid-only competitors.

What is the difference between technical SEO and content SEO?+

Technical SEO ensures Google can crawl, index, and understand your website — fixing issues like slow page speed, broken links, missing sitemaps, and Core Web Vitals failures. Content SEO creates and optimises the pages and articles that actually rank for buyer searches. Both are essential: a technically perfect site with no content will not rank, and a content-rich site with technical issues wastes its potential. At ALOFTZ, our SEO packages include both — technical audit and fix in the first month, followed by monthly content publishing and link building.

How much does SEO cost in India? What is a realistic budget for an SMB?+

SEO pricing in India ranges from Rs 15,000/month for basic local SEO to Rs 3,00,000/month for enterprise-level authority campaigns. For most Indian SMBs — clinics, real estate agencies, local e-commerce, service businesses — a Rs 25,000-Rs 60,000/month budget covers technical fixes, keyword-targeted content, and Google Business Profile management. This budget range typically delivers 3-5x ROI within 12 months through increased organic leads. Choosing an agency based purely on the lowest price almost always results in black-hat tactics that cause Google penalties.

What is GEO (Generative Engine Optimization) and do I need it?+

GEO is the practice of optimising your content to be cited by AI systems like Google AI Overviews, ChatGPT, and Perplexity when they answer search queries. In 2026, AI Overviews appear in over 50% of Google searches — if your brand is not cited in these answers, you are invisible to a growing segment of searchers. ALOFTZ SEO Authority package includes GEO optimisation: structured data, citability-formatted content, llms.txt implementation, and AI crawler access configuration.

What is local SEO and why does it matter for my Kolkata or Indian business?+

Local SEO optimises your business to appear in Google's map pack and local search results when buyers in your city search for your service. For a Kolkata business, ranking for "digital marketing agency Kolkata" in the map pack can deliver 15-30 qualified local leads per month without ad spend. Local SEO includes Google Business Profile optimisation, local citation building, geo-specific landing pages, and review management. Our Starter SEO package includes full local SEO management.

Can ALOFTZ handle SEO for my Shopify or WooCommerce store?+

Yes. E-commerce SEO requires a different approach than service-business SEO — product schema, collection page optimisation, site architecture for thousands of SKUs, and review schema are all critical. Our Growth and Authority SEO packages cover Shopify and WooCommerce stores completely: category page keyword targeting, product description optimisation, technical crawl management for large catalogs, and content marketing to drive top-of-funnel organic traffic that converts.

Ready to Rank?

Build organic traffic that actually lasts

Get a free SEO audit — we'll show you exactly where your site is leaving rankings and revenue on the table. No commitment, just clarity.