Paid media across Meta, Google, and TikTok — built to reduce wasted spend and deliver measurable ROAS.
We don't just set up campaigns and hope. We build data-driven paid media systems that scale profitably — from awareness to acquisition to retention.
Lead gen campaigns, e-commerce conversion ads, retargeting, Advantage+ campaigns, lookalike audiences, and Pixel setup — complete Meta ecosystem management for measurable ROAS.
Search campaigns targeting high-intent buyers, display remarketing, YouTube pre-roll, Performance Max, and Google Shopping — precision targeting where purchase intent is highest.
In-Feed Ads, TopView, Brand Takeover, and Spark Ads — leveraging TikTok's powerful algorithm for reach-heavy campaigns targeting younger demographics and D2C brands.
Custom audience retargeting — website visitors, video viewers, add-to-cart abandoners, and email list upload — converting warm audiences who already know your brand.
10–15 creative variants tested per campaign cycle — hooks, headlines, visuals, CTAs — with data-driven decisions on what to scale and what to pause.
Paid traffic without a converting funnel is wasted money. We build or optimise your landing page, set up lead capture, and create seamless ad-to-conversion pathways.
Transparency is non-negotiable. You see every campaign, every creative, every rupee spent — and exactly what it returned.
Target audience definition, funnel stage mapping, platform selection, budget allocation, and KPI targets — agreed before launch.
Static images, video scripts, carousel ads, and UGC-style creatives — multiple variants tested simultaneously for performance data.
Meta Pixel, Google Tag Manager, conversion events, and UTM parameter framework — accurate attribution before spending a rupee.
Custom audience builds, interest stacking, lookalike configurations, and competitor audience targeting — documented and explained.
CPL, CPC, ROAS, CTR, and conversion data — delivered weekly with a brief commentary on optimisations made and planned.
Full-month ROAS analysis, creative performance breakdown, audience insights, A/B test results, and next-month scaling plan.
Website visitor, video viewer, and cart abandoner retargeting campaigns set up and running within the first billing cycle.
CRO recommendations for your landing page — headline, CTA, form placement, trust signals — based on real traffic data from your campaigns.
Live review of performance data with your account manager — budget adjustments, creative refresh decisions, and scaling opportunities discussed.
Data before spend. Creative before scale. Proof before budget increase. That's the ALOFTZ paid media philosophy.
We study your target audience — demographics, psychographics, platform behaviour — and analyse competitor ad creatives using Facebook Ads Library and third-party tools to identify what's already working in your market.
We set up Meta Pixel, Google Tag Manager, conversion events, and UTM tracking before spending a single rupee. Accurate attribution is non-negotiable — you need to know which ad drove which result.
We produce 10–15 creative variants — static, video, carousel — and launch with a testing budget. Multiple ad sets, audiences, and creatives run simultaneously to identify winners faster than a single-ad approach ever could.
After 7–14 days of data, we kill underperformers and increase budget on winners. Every optimisation decision is backed by conversion data — not gut feel. We scale what's profitable and stop what isn't.
We layer retargeting campaigns on top of your acquisition campaigns — targeting website visitors, video viewers, and cart abandoners. Warm audiences convert at 3–5x the rate of cold traffic, and we make sure none are left behind.
Management fee is separate from your ad budget — you control spending, we control results. No long-term contracts.
For Meta Ads (Facebook + Instagram), a minimum effective test budget is Rs 10,000-Rs 15,000 per month for lead generation campaigns targeting a single city. Below this, the algorithm does not have enough data to optimise. For e-commerce or national campaigns, Rs 25,000-Rs 50,000 per month is the entry point for meaningful results. Google Search Ads for high-intent keywords in competitive industries (real estate, healthcare, education) require Rs 20,000-Rs 50,000 per month minimum. Our management fee is separate from your ad spend — you fund your ad account directly.
ROAS (Return on Ad Spend) of 5.2x means for every Rs 1 spent on ads, clients generate Rs 5.20 in revenue — a 420% return. This is our average across all managed accounts. Your ROAS will depend on your product/service margins, audience size, ad creative quality, and landing page conversion rate. E-commerce brands typically see 4-8x ROAS with well-optimised campaigns. Lead generation businesses (real estate, education, healthcare) measure success by Cost Per Lead (CPL) rather than ROAS.
Google Ads targets people actively searching for what you offer (high purchase intent). Meta Ads (Facebook + Instagram) targets people based on demographics, interests, and behaviour — creating demand before users search. For most Indian SMBs, Google Search Ads deliver higher-intent leads but at higher CPCs. Meta Ads deliver volume at lower CPL but require stronger creative to convert. The best results come from running both together: Google captures buyers actively searching, Meta builds brand awareness and retargets website visitors.
Google Ads can drive qualified clicks within 24-48 hours of launch. However, meaningful optimisation data takes 7-14 days — we need a minimum of 50 conversions per ad set for the algorithm to optimise effectively. Meta Ads have a learning phase of 7-14 days per ad set during which performance is volatile. Plan for the first month to be a data-collection period: we will identify your best-performing creatives, audiences, and offers. Month 2 is when we scale what works and dramatically improve CPL.
TikTok was banned in India in June 2020 and remains unavailable as of 2026 for Indian users. However, if you are targeting audiences in the UAE, USA, UK, Australia, or Singapore, TikTok Ads are available and highly effective for D2C, lifestyle, and entertainment brands targeting 18-34 year olds. For Indian audiences, Instagram Reels and YouTube Shorts serve the same short-video ad format and reach comparable audiences. Our Authority package includes all three platforms for international campaigns.
Get a free paid media strategy session — we'll audit your current campaigns (or build a plan from scratch) and show you exactly where your ROAS can improve.