Data-driven paid media management across Meta, Google, and TikTok — maximising ROAS while minimising wasted spend through AI-powered targeting and relentless optimisation.
We don't just set up campaigns and hope. We build data-driven paid media systems that scale profitably — from awareness to acquisition to retention.
Lead gen campaigns, e-commerce conversion ads, retargeting, Advantage+ campaigns, lookalike audiences, and Pixel setup — complete Meta ecosystem management for measurable ROAS.
Search campaigns targeting high-intent buyers, display remarketing, YouTube pre-roll, Performance Max, and Google Shopping — precision targeting where purchase intent is highest.
In-Feed Ads, TopView, Brand Takeover, and Spark Ads — leveraging TikTok's powerful algorithm for reach-heavy campaigns targeting younger demographics and D2C brands.
Custom audience retargeting — website visitors, video viewers, add-to-cart abandoners, and email list upload — converting warm audiences who already know your brand.
10–15 creative variants tested per campaign cycle — hooks, headlines, visuals, CTAs — with data-driven decisions on what to scale and what to pause.
Paid traffic without a converting funnel is wasted money. We build or optimise your landing page, set up lead capture, and create seamless ad-to-conversion pathways.
Transparency is non-negotiable. You see every campaign, every creative, every rupee spent — and exactly what it returned.
Target audience definition, funnel stage mapping, platform selection, budget allocation, and KPI targets — agreed before launch.
Static images, video scripts, carousel ads, and UGC-style creatives — multiple variants tested simultaneously for performance data.
Meta Pixel, Google Tag Manager, conversion events, and UTM parameter framework — accurate attribution before spending a rupee.
Custom audience builds, interest stacking, lookalike configurations, and competitor audience targeting — documented and explained.
CPL, CPC, ROAS, CTR, and conversion data — delivered weekly with a brief commentary on optimisations made and planned.
Full-month ROAS analysis, creative performance breakdown, audience insights, A/B test results, and next-month scaling plan.
Website visitor, video viewer, and cart abandoner retargeting campaigns set up and running within the first billing cycle.
CRO recommendations for your landing page — headline, CTA, form placement, trust signals — based on real traffic data from your campaigns.
Live review of performance data with your account manager — budget adjustments, creative refresh decisions, and scaling opportunities discussed.
Data before spend. Creative before scale. Proof before budget increase. That's the ALOFTZ paid media philosophy.
We study your target audience — demographics, psychographics, platform behaviour — and analyse competitor ad creatives using Facebook Ads Library and third-party tools to identify what's already working in your market.
We set up Meta Pixel, Google Tag Manager, conversion events, and UTM tracking before spending a single rupee. Accurate attribution is non-negotiable — you need to know which ad drove which result.
We produce 10–15 creative variants — static, video, carousel — and launch with a testing budget. Multiple ad sets, audiences, and creatives run simultaneously to identify winners faster than a single-ad approach ever could.
After 7–14 days of data, we kill underperformers and increase budget on winners. Every optimisation decision is backed by conversion data — not gut feel. We scale what's profitable and stop what isn't.
We layer retargeting campaigns on top of your acquisition campaigns — targeting website visitors, video viewers, and cart abandoners. Warm audiences convert at 3–5x the rate of cold traffic, and we make sure none are left behind.
Management fee is separate from your ad budget — you control spending, we control results. No long-term contracts.
Get a free paid media strategy session — we'll audit your current campaigns (or build a plan from scratch) and show you exactly where your ROAS can improve.